Post by Collector's Connection on Oct 19, 2004 0:35:52 GMT -5
October 18, 2004 04:50 PM US Eastern Timezone
Zippo Challenges Voters to Vote for Your Favorite Party Animal
Dem Donkey & GOP Pachyderm (Photo: Business Wire)
BRADFORD, Pa.--(BUSINESS WIRE)--Oct. 18, 2004--Fired up about the upcoming election but burnt out by the incendiary charges and countercharges? Then Zippo, the pocket lighter that has seen more than its share of battles, political and otherwise, urges you to "Lighten Up" this election season and cast your vote for the party animal that lights your fire.
Is it the Dem Donkey or the GOP Pachyderm?
Log on to zippo.com- www.zippo.com to register your vote. Participants will instantly be entered to win one of these collectible Zippo lighters - just 25 of each have been produced for this contest, which is being sponsored by the Zippo Click Collectors Club. Unlike the presidential elections, however, anyone can vote, as often as they like, regardless of age or citizenship.
According to Greg Booth, Zippo president, "There is no debate, the campaign is really heating up! At Zippo, we're fired up, but we're urging folks to look at the campaign from the lighter side." Regular tallies of which animal is leading the race will be released through the Zippo Heat Index Report.
The designs for these lighters were originally created as props for Zippo's 1980 print advertising campaign, "Select Zippo. An American Tradition," which focused on the presidential election. But, according to Booth, they evoked so much interest that a limited production run was manufactured. The donkey and elephant collectibles, imprinted in epoxy chrome, were sold exclusively at the Zippo headquarters in Bradford, Pa.
More than 400 million Zippo windproof pocket lighters have been manufactured at the company's headquarters. There are thousands of members of the Zippo Click Collector's Club - people for whom this American icon with the lifetime guarantee is a thing of passion.
Remember to vote early and often at zippo.com, and see the campaign from the lighter side.
About Zippo
Zippo was founded in 1932. The Zippo windproof lighter has become an international icon of ingenuity and tradition and is a treasured collectible throughout the world. The Zippo windproof pocket lighter - in addition to the traditional chrome finish - features millions of designs depicting hobbies, activities, logos and lifestyle interests. Zippo lighters have been manufactured since 1933 and all are backed by Zippo's unparalleled lifetime guarantee.
Zippo Challenges Voters to Vote for Your Favorite Party Animal
Dem Donkey & GOP Pachyderm (Photo: Business Wire)
BRADFORD, Pa.--(BUSINESS WIRE)--Oct. 18, 2004--Fired up about the upcoming election but burnt out by the incendiary charges and countercharges? Then Zippo, the pocket lighter that has seen more than its share of battles, political and otherwise, urges you to "Lighten Up" this election season and cast your vote for the party animal that lights your fire.
Is it the Dem Donkey or the GOP Pachyderm?
Log on to zippo.com- www.zippo.com to register your vote. Participants will instantly be entered to win one of these collectible Zippo lighters - just 25 of each have been produced for this contest, which is being sponsored by the Zippo Click Collectors Club. Unlike the presidential elections, however, anyone can vote, as often as they like, regardless of age or citizenship.
According to Greg Booth, Zippo president, "There is no debate, the campaign is really heating up! At Zippo, we're fired up, but we're urging folks to look at the campaign from the lighter side." Regular tallies of which animal is leading the race will be released through the Zippo Heat Index Report.
The designs for these lighters were originally created as props for Zippo's 1980 print advertising campaign, "Select Zippo. An American Tradition," which focused on the presidential election. But, according to Booth, they evoked so much interest that a limited production run was manufactured. The donkey and elephant collectibles, imprinted in epoxy chrome, were sold exclusively at the Zippo headquarters in Bradford, Pa.
More than 400 million Zippo windproof pocket lighters have been manufactured at the company's headquarters. There are thousands of members of the Zippo Click Collector's Club - people for whom this American icon with the lifetime guarantee is a thing of passion.
Remember to vote early and often at zippo.com, and see the campaign from the lighter side.
About Zippo
Zippo was founded in 1932. The Zippo windproof lighter has become an international icon of ingenuity and tradition and is a treasured collectible throughout the world. The Zippo windproof pocket lighter - in addition to the traditional chrome finish - features millions of designs depicting hobbies, activities, logos and lifestyle interests. Zippo lighters have been manufactured since 1933 and all are backed by Zippo's unparalleled lifetime guarantee.